Social Media Specialist, Rutgers University – Camden
Michael Rossini is the Social Media Specialist at Rutgers University–Camden School of Business. He graduated Magna Cum Laude from Rutgers University in 2015 with a B.S. in Management: Strategy/ International Business/Entrepreneurship. Prior to joining Rutgers University – Camden in May, 2016, Mr. Rossini worked as the Coordinator of Recruitment for Rowan College at Gloucester County from January 2014 until May, 2016. In his work there, Mr. Rossini cultivated and coordinated opportunities for recruiting students via website, social media and new marketing initiatives.
In his capacity as the Social Media Specialist at Rutgers University–Camden School of Business (RSBC), Mr. Rossini crafts social media marketing campaigns and works closely with members of the School of Business to elevate their presence on social media and digital channels. Since his start at RSBC, he has turned around an inactive 3-platform social presence to a thriving 6-platform initiative via LinkedIn, Twitter, Facebook, Instagram, Snapchat, and YouTube while growing their following by 300%.
He is currently pursuing his Master’s in Business Administration with a concentration in Management and will begin a Master’s in Business Administration with a concentration in Digital Marketing this summer.